Our story
Fishing isn’t just about catching fish — it’s about figuring them out. Early mornings. One cast. One bite. That curiosity is what got me into custom crank baits. Colors for my water. Action tuned by hand. Built to get crushed. When a fish hits a bait you designed yourself — it hits different. That’s not luck. That’s passion. 🎣 Fish different. Throw custom.
What makes us different
These aren’t mass-produced crank baits. Each one is hand-painted, water-tested, and tuned for real conditions. Built for stained water. Painted to trigger reaction bites. Made to get crushed — not just looked at. 🎣 Custom baits. Real results.
The fltv experience
I want customers to feel that moment — first cast, first deflection, hard strike. Not just another bait, but confidence tied on the line. A crankbait that feels alive, hunts right, and gets crushed. When you catch your first fish on it, you’ll know — this one’s different. 🎣 Built to fish. Built to win.
Our core values
At FLTV custom crank baits, our core values drive everything we do. We're committed to quality, ensuring each bait is meticulously crafted and rigorously tested. Innovation is at the heart of our designs, pushing the boundaries of what's possible in crank bait technology. And we value the fishing community, striving to provide exceptional service and support to anglers everywhere.
"I caught my personal best largemouth bass using one of FLTV's custom crank baits! The action and colors were perfect for the stained water I fish. Highly recommend!"
John Doe - Jackson, TN